Taking on College-Aged Alcohol Abuse

Challenging College Alcohol Abuse (CCAA) is a social norms and environmental management program aimed at reducing high-risk behaviors and related negative consequences among college students. CCAA uses a campus-based media campaign and other strategies to address misperceptions about alcohol and make the campus environment less conducive to drinking.

Program Goals

Goals for Challenging College Alcohol Abuse include:

  • Reduce amount of alcohol consumption
  • Change student beliefs about peers’ alcohol consumption
  • Reduce frequency of alcohol consumption
  • Change attitudes and beliefs about drinking
  • Increase consequences of alcohol and other drug use