Taking on College-Aged Alcohol Abuse
Challenging College Alcohol Abuse (CCAA) is a social norms and environmental management program aimed at reducing high-risk behaviors and related negative consequences among college students. CCAA uses a campus-based media campaign and other strategies to address misperceptions about alcohol and make the campus environment less conducive to drinking.
Program Goals
Goals for Challenging College Alcohol Abuse include:
- Reduce amount of alcohol consumption
- Change student beliefs about peers’ alcohol consumption
- Reduce frequency of alcohol consumption
- Change attitudes and beliefs about drinking
- Increase consequences of alcohol and other drug use